Do you know what makes a corporate communications agency?
The corporate communication agencies move through all the paths that an organization needs to go to be recognized by its public.
Media relations before and after the internet
The media relations work was born in the early 20th century with the work of Ivy Lee.
What is a story suggestion?
One of the press secretaries’ main goals is to disclose their client in the media.
What is clipping and its importance?
The clipping is a report which contains the monitoring and record of all materials available in the media.
5 benefits of a media training
The advantages of media training go far beyond just training spokespeople about how they should act during interviews.
To understand the importance of a spokesperson
The spokesperson is responsible for speaking on behalf of the company at times of crisis or not. Launches of new products, brands and presentation of results.
Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.
When do my business needs internal communication?
By Filipe Andrade Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization. Internal communication is first and foremost an informational activity and in small businesses can be […]
Navigate Response establishes partnership in Brazil
Navigate Response and Brazilian communications firm Race Communications have formed a partnership to enhance response capabilities for maritime incidents in Brazil and to strengthen the services provided to Brazilian companies in the maritime and oil and gas sectors. Race Communications is a Brazilian PR agency with 15 years of expertise in corporate communications. The company […]