Insights About Integrated Communications and Influencer Marketing
By Amanda Lima Surely, you have been impacted by some article or analysis that discusses how influence marketing is transforming advertisement. I dare to say that, ever since the topic surged, it has evolved significantly. We can assume that yes, there is a new model of structuring advertisement actions and this includes influencer marketing. However, […]
Infographics in Corporate Communications – More Efficient Communications
By Lívia Caixeta The communication with your public, no matter who they are, will only be efficient if the message that you intend to send, is received without unwanted noise interfering the transmission. In other words, the information needs to be seized in a clean and clear manner, without margin for alternative interpretations. This challenge […]
The Black Market of Fake Influencers
By Bruno Uehara Behind pages with millions of followers, you sometimes find “ghost profiles” who are not real people. The mini documentary “The Fake Influencer” reveals how easy it is to fake numbers. Digital influencers have conquered an important space in strategic planning in many different companies. With their high potential in reach and engagement […]
Micro Influencers And Customized Actions
By Filipe Andrade In the social media era, organisations and brands use a variety of tools to gain visibility and to get recognition in the digital world. For this purpose, they invest in people who can influence and engage potential customers. Terms such as bloggers and youtubers are common to name these so called influencers […]
Women’s Month Defines The Topic For Race Talks
By Malin H. Teles March was Women’s Month at Race Communications, and special attention was given to the topic of gender equality and women on the job market. Although the topic is always present on a day-to-day basis at the agency, we decided to pay some extra attention to the subject this month, in honour […]
Content Production For Internal Communications
By Gabriel Pedreschi The higher the number of employees in a company, the greater the challenge to reach all of them with the necessary information. For this reason, the help of a communications agency or consultancy is essential in producing content, assisting with the optimization of internal communications and the development of a strategy for […]
What Is PESO And Why Should Agencies Start Using It?
By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]
The History of Corporate Communications in Brazil
By Thaís Muniz Corporate communications is the term that refers both to internal– and external communications, that is, communications with employees, the public, partners and different institutions. It is therefore an essential aspect of communications that needs to be put into practice across the organization to improve the efficiency and effectiveness of its activities. Initially, […]
7 Tips To Get Journalists Interested In Your Pitch
By Mariana Morena Not every story idea suggested by a press office is actually a pitch or will even catch the journalists’ attention. Most of journalists receive hundreds of emails with daily press releases and most of them go straight to spam or the trash can. For this reason, we have come up with some […]
The Impact of Media Relations On Business Results
By Alan Mariasch Whenever we talk about the concept of media relations and how it can collaborate with the strategy of the client’s business, an interesting question comes up. How can we relate positive stories published in the media with effective results for a specific organization, such as increased sales? When we prepare a media […]