How Many Spokespersons Should a Company Have?
By Lívia Caixeta In e previous post we talked about spokespersons here in the blog. In the text, written by Nubia Neves, she explains how important it is to have a well-prepared spokesperson. The subject now goes a little further. After all, how many spokespersons must or should a company have? Considering that the spokesperson […]
Increase Sales Through Corporate Communication
Let’s face it – corporate communication has no purpose in itself. It is not a goal but a means to an end. This end being, in most but not all cases, to increase sales of a product or a service. Now, the fact that communications is a means to an end does not mean it […]
What Problems Can Poor Internal Communications Cause?
By Lívia Caixeta Internal communications are gaining ground, little by little, in the corporate universe, mainly due to its strategic impact on the productivity of employees. In one of our previous post, “How can internal communications be strategic” Carlos Massarico explained very accurately one of the most important purposes that this tool fulfils: “In short, […]
How To Measure Media Relations Results
By Gabriel Pedreschi Having hired a media relations service, how should the company interpret the achieved results from a specific action or from a monthly media relations service? Before approaching the subject of how the client receives the results report, it is worth remembering that every agency uses its particular method for measuring results, which […]
Corporate Social Medias – What Are They And Why Use Them?
By Filipe Andrade When we talk about corporate communications, we immediately think about a number of channels used for this, some more conventional (house organs, corporate TVs, bulletins) and other less conventional (video releases, for example). An even less conventional channel and one on the increase, is corporate social medias. They are platforms that can […]
Reputation And The Urgent Change In Attitude for Companies
By Rogério Artoni Almost every communications professional has read somewhere that the communications process consists of, generally speaking, a receiver and a sender. Moreover, almost everybody is also familiar with the studies performed by professor Albert Mehrabian, where he argues that the communication between two people consists of the following parts: the context of words […]
How To Get Employees On Board In Times of Change
By Malin H. Teles All organizations go through changes at one point or another. Being these structural, cultural, changes in routines, or a combination of these, such as when a merger of two companies happens. Managing this is not an easy task and requires, apart from specific knowledge about the area subject to change, […]
Ops, A Crisis Hit. Now What?
By Maira Manesco Well, if you haven’t said this yet, at some point you will. The difference will be in what you do after you say this. Basically, there are two options: panic and have no clue of what to do or, as we hope that you will – be prepared and put your crisis […]
From the Golden Age of Journalism to Fake News – The Role of The PR Professional
By Daniela Dálio Ever since it hit the silver screens in the end of January, the film “The Post” has provoked a wave of nostalgia among communications professionals. The movie, directed by the renowned Steven Spielberg, and which was was nominated to an Oscar for Best Picture this year, tells the story of the dramatic […]
Criticism On Social Media: 5 Tips On How To Deal With It
By Thamyris Barbosa Understand how to minimize the impact from criticism on social media You know that saying that goes: “It can always get worse”? It is completely true. And if you came across this text, it is probably because you are having or have had problems with criticisms on social media. That ironic comment […]