What is a position paper?
By Núbia Neves Often in the media relations, proactive work and reactive work walk side by side. It is always very important to expect for the best but to be prepared for the worst. In most cases the journalist always looks for more than one spokesperson for its stories and, for this reason, controversial opinions […]
What is media training?
By Alan Mariasch Media training is a training process of the spokesperson of an organization, with the aim of improving their ability to relate with journalists, either when giving interviews, events or relationship lunches. The media training is essential in any media relations strategy planned by the agency to its customers, before any proactive actions […]
What is a press release?
By André Ranieri When it comes to external communication, the press release is one of the main tools for the public relations. It basically is a journalistic text about a specific client. The release is not sent to general public, but directly to the journalist through e-mail, which is why the material must be thought […]
When do I need media training?
By Rogério Artoni Media training is a preparation of professionals to know how to handle the press and become spokespersons for their respective companies. Generally this training aims to help the spokesperson to avoid errors during interviews, to understand how the media works, to know the interests of journalists and how to use, ethically, the […]
What is internal communication?
By Lívia Caixeta The name explains itself. But the processes by which this type of communication happens are innumerous and very important to a company. The thought you must have is that as important as generating spontaneous media in communication vehicles, a company must ensure that its employees are well informed and aligned with what […]
The importance of communications for the companies
We know the act to communicate is inherent to every human being. Since the prehistory, between 500,000 BC and 18,000 BC, when the humankind started to live in society, they realized the power and the importance of the communication, so they developed the language from many different ways – sounds, gestures, colors, draws, but the […]
PR: what´s that?
By Treicy Keller What does the press officer do? What is the difference between public relations and advertising? If I hire the services of a communications agency, will my company have articles published in the biggest newspapers of the country? There are many questions around this area and our proposal is to clarify them. In general, […]
Investing in PR in Brazil: the importance of the local factor
By Alan Mariasch On the eve of the 2014 World Cup and the 2016 Olympic Games, two events that will be held in Brazil, the curiosity of foreign companies for that country has been growing. But what was once a third world nation, best known for its Carnival and soccer, now is emerging as […]
Are you in doubt between advertising and PR? Choose both
Yes, public relations and advertising are completely different things, and in many cases they complement each other. However, many clients, when they hire a PR agency, don’t understand these differences. With this article, I don’t have the intention to create a guide or even put an end point to the discussions about the distinctions, but […]