What is a spokesperson?
By Marianne Mitsui Every company is subjected to intense media exposure, surrounded by different types of media outlets. To learn how to handle the press properly, organizations need a spokesperson speaking for them in order to transmit appropriate and honest messages. The spokesperson is a skilled professional able to explain clearly complex issues and therefore to […]
What is crisis management?
By Alan Mariasch All organizations are subjected to go through situations of abnormality and tension of greater or lesser degree. Therefore, crisis management is an activity that aims to minimize, reduce or if possible eliminate the impacts caused by these adversities, so the company has the lowest financial and reputational damage possible. Crisis management is a […]
10 tips to optimize your press release
By Rodolfo Zanchin The press release is still one of the main dissemination methods used by the press relations, and it is through the press release that the big media outlets can get information about a company, its products, events, among other things. To attract the attention of journalists and also of netizens, some specific techniques are required. […]
What is a boilerplate?
By Maira Manesco Communication professionals often use a kind of special language for treating certain terms of the area, which often confuses the novice on the subject. One of these terms is the boilerplate, the topic of our today’s post. Created in the seventeenth century, the term alluded to the steel sheet used in the manufacture of steam […]
When do my business needs internal communication?
By Filipe Andrade Regardless the size, every business needs a good internal communication. This action, which is dynamic and dialogical, allows directors and managers to be closer to the team around a common purpose or, in this case, the business of an organization. Internal communication is first and foremost an informational activity and in small businesses can be […]
When do a company needs a media relations?
By Núbia Neves Small, medium or large, no matter the size of your business, it is important to understand how the media relations can help you to boost your business. It is common to find companies that use this tool only in time of crisis, and the attention with the company’s image in this delicate moment is […]
10 tips to promote your business on Facebook
By Alan Mariasch An online platform with more than 1 billion users of all ages and social classes, of which 76 million are Brazilians (2nd country in the world in number of registered). Increasing levels of digital inclusion in Brazil, with 36% of the population already owning smartphones and 83 million people who already have Internet […]
Who are the stakeholders?
By: Maira Manesco The stakeholders are the public of interest of an organization. They are the people interested in and involved voluntarily or involuntarily with the organization, where there is a specific purpose of relationship, bringing benefits for both parts. The public is the ultimate goal in the work of communicators, whether they are public […]
The importance of measurement in business communication work
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What does a PR Agency do, after all?
By Rogério Artoni Nowadays, in Brazil, any niche market has their big companies working in all operations. These ones have their brands stamped in the potential customer’s minds. About the small companies, that also want some space in the memory of these prospective clients, some actions are essentials, as relationship and joining forces. Keeping a good relation is extremely important […]