Media relations glossary
Media relations glossary Article: usually published in magazine, internet or newspaper of general circulation. This type of text discusses, analyzes and interprets a problem, issue or trend. One of the characteristics of the article is that it takes more time to research and produce than a news story.Articles are usually opinionated and reflect the […]
The profile of a press officer
The press secretary is the professional responsible for performing the mediation of communication between a company, organization, people and the media.
Investing in PR in Brazil: the importance of the local factor
By Alan Mariasch On the eve of the 2014 World Cup and the 2016 Olympic Games, two events that will be held in Brazil, the curiosity of foreign companies for that country has been growing. But what was once a third world nation, best known for its Carnival and soccer, now is emerging as […]