7 Tips To Get Journalists Interested In Your Pitch

By Mariana Morena Not every story idea suggested by a press office is actually a pitch or will even catch the journalists’ attention. Most of journalists receive hundreds of emails with daily press releases and most of them go straight to spam or the trash can. For this reason, we have come up with some […]

6 things that should not be missing in your press release

By Filipe Andrade In media relations, it is fundamental to always remember one thing: a good press release, that is well targeted, will achieve its main objectives – attract journalists’ attention to the release and bring greater visibility to your organisation. However, a poorly structured press release and with unspecific targeting, results in a waste […]

PR: what´s that?

By Treicy Keller What does the press officer do? What is the difference between public relations and advertising? If I hire the services of a communications agency, will my company have articles published in the biggest newspapers of the country? There are many questions around this area and our proposal is to clarify them. In general, […]