4 Reasons to Work with Radio Pitches in Media Relations
By Ana Carolina Lima Created in 1896 by the Italian Guglielmo Marconi, radio revolutionized distance communication. Because it’s such an old communication channel, the idea of using radio pitches today in a world full of cutting edge technologies may seem somewhat old-fashioned. Don’t be fooled! It’s worth rethinking the efficiency of this more traditional resource […]
7 Tips To Get Journalists Interested In Your Pitch
By Mariana Morena Not every story idea suggested by a press office is actually a pitch or will even catch the journalists’ attention. Most of journalists receive hundreds of emails with daily press releases and most of them go straight to spam or the trash can. For this reason, we have come up with some […]
The Different Types of News Pitches That One Client May Use
By Marianne Mitsui The news pitch is used by journalists to list different themes to develop stories that can be published in the media. It’s the kick-off for the development of a story. In the routine of newsrooms, editorial meetings are held to choose the pitches, and the frequency depends on the type of media. […]