What Is PESO And Why Should Agencies Start Using It?
By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]
What is 360 communication and how to make use of it
By Thamyris Barbosa Understand what makes integrated communications such an important tool for your company 360 communication (or integrated communication) is a popular term, however, it is not always possible to visualize what this concept really means. For Wilson da Costa, PhD in communications, integrated communication consists in “the articulated connection of efforts, actions, strategies […]