How To Measure Media Relations Results
By Gabriel Pedreschi Having hired a media relations service, how should the company interpret the achieved results from a specific action or from a monthly media relations service? Before approaching the subject of how the client receives the results report, it is worth remembering that every agency uses its particular method for measuring results, which […]
What Is PESO And Why Should Agencies Start Using It?
By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]
The Impact of Media Relations On Business Results
By Alan Mariasch Whenever we talk about the concept of media relations and how it can collaborate with the strategy of the client’s business, an interesting question comes up. How can we relate positive stories published in the media with effective results for a specific organization, such as increased sales? When we prepare a media […]