How To Create Integrated Communications

By Filipe Andrade Establishing corporate communications, whether internal or external, is by itself a huge challenge; when well executed, it makes all the difference to an organization. When it doesn’t, it can have a tremendously negative impact.Creating integrated communications, by integrating both internal and external communications, forming a synergy between them, is a separate challenge. […]

Insights About Integrated Communications and Influencer Marketing

Insights about integrated communication and inlfuencer marketing

By Amanda Lima Surely, you have been impacted by some article or analysis that discusses how influence marketing is transforming advertisement. I dare to say that, ever since the topic surged, it has evolved significantly.  We can assume that yes, there is a new model of structuring advertisement actions and this includes influencer marketing. However, […]

What Is PESO And Why Should Agencies Start Using It?

Paid+Earned+Shared+Owned_Communications

By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]