How To Create Integrated Communications
By Filipe Andrade Establishing corporate communications, whether internal or external, is by itself a huge challenge; when well executed, it makes all the difference to an organization. When it doesn’t, it can have a tremendously negative impact.Creating integrated communications, by integrating both internal and external communications, forming a synergy between them, is a separate challenge. […]
Insights About Integrated Communications and Influencer Marketing
By Amanda Lima Surely, you have been impacted by some article or analysis that discusses how influence marketing is transforming advertisement. I dare to say that, ever since the topic surged, it has evolved significantly. We can assume that yes, there is a new model of structuring advertisement actions and this includes influencer marketing. However, […]
What Is PESO And Why Should Agencies Start Using It?
By João Pedro Andrade Currently, one of the most efficient methods for measuring results in communications is PESO – created by Gini Dietrich, CEO of the american PR company Arment Dietrich and author of the book Spin Sucks: Communication and Reputation Management in the Digital Age, which discusses how companies can communicate in a more […]