COMMUNICATION AT THE SERVICE OF COMPANIES – THE ETHICS DILEMMA

Communication-at-the service-of-companies -the-ethics-dilemma

By Rogério Artoni, Executive Director Ever since the beginning of corporate communications, the discussion regarding the ethics of, or lack thereof, this work, has been present. The perception and rumour of this business has, among the public, for decades consisted of the idea that it is a dishonest business, which prospers by helping corporations making […]