Insights About Integrated Communications and Influencer Marketing
By Amanda Lima Surely, you have been impacted by some article or analysis that discusses how influence marketing is transforming advertisement. I dare to say that, ever since the topic surged, it has evolved significantly. We can assume that yes, there is a new model of structuring advertisement actions and this includes influencer marketing. However, […]
RACE TALKS – “BRANDS NEED TO LOOK BEYOND THE NUMBER OF FOLLOWERS”
Debate with Rafael Dantas (from the YouTube channel ‘Rango do Rafa’) and Julia Jaccoud (from the YouTube channel ‘A Matemaníaca’) discusses the potential of digital influencers as strategic channels. By Bruno Uehara Last Tuesday (23 of February) yet another edition of our knowledge sharing event Race Talks took place, where professionals from the communications […]