COMMUNICATION IN TIMES OF CRISIS
By Lívia Caixeta The moment of political and economic crises which Brazil is going through has shown, with various examples, the importance of communications in this context, be it in internal communications, institutional communications or, especially, in media relations. The examples are many: Social Media: good communications management can, for example, null or ease an […]
PEER TO PEER: THE NEW WAY OF DOING COMMUNICATIONS
By Rogério Artoni The days when people looked to authority figures for guidance and information are long gone or, at the very least, on a strong decline, as shown in the 2017 Edelman Trust Barometer. You might even say that the strongest influence on the public opinion, is the public itself. Maybe, we no longer trust […]