Owned Media and Its Advantages
By Evelyn Spada Every single day is like a championship final, where the competition for the best positioning in search engine rankings is increasingly fierce. Making a purchase decision, be it to buy a new mobile device or hiring a new communications agency, normally does not happen spontaneously, but after conversations and research on the […]
Content marketing or content production
By Rogério Artoni Content marketing is, in fact, a term for generating content which brings effective results for a company through its digital platforms. Remember that people are increasingly avoiding advertising and seeking information that they consider relevant. Considering this, having a customized digital content production, targeted to your audience within your website or blog […]
SEO integrated with press office or public relations
By Rogério Artoni The press office job has often been considered a distant partner of SEO (search engine optimization). Nowadays, the work involving SEO and press office activities must be thought of in an integrated way, because one service completes the other. SEO aims to improve the visibility of a website in search engines like […]