Public relations: strategy in the construction of image and reputation of organizations
By Rodrigo Freitas People and organizations have always struggled vigorously to build a positive image before their equals and audiences. Having a good reputation is a dream that goes back many centuries. Despite having been one of the most horrific persecutor of Jews between the years 1226 and 1270 (Middle Ages), the King Louis IX […]
MIND YOUR REPUTATION – THE IMPORTANCE OF HUMANIZATION
By Rodolfo Zanchin We live in an era that is getting more digitalized by the hour. For a long time, society has been discussing the Internet Of Things – flying cars, futuristic companies and increasingly automated services. However, have you ever stopped to think about what the impact of such changes will be? Every day […]
Crisis reputation on the internet
By Beatriz Carvalho When companies are more concerned with immediate profits than the quality of its products and processes, ignoring the critical ability of its consumers, corporate crisis may be stimulated. There is a vital characteristic associated with crisis: its inevitability. In this context, any organization is likely to go through a time of crisis. […]