HOW CAN MEDIA RELATIONS HELP THE BRANDING OF YOUR COMPANY?
By Amanda Lima Executing good branding management means executing a good strategic plan that is able to make the consumer, at the moment of purchase, chose your product over another. It is in this that the concept of branding lies, or, in other words – “persuading outsiders to buy and insiders to believe”. The definition, borrowed […]
WHAT IS BRANDING?
By João Andrade To understand the meaning of the branding concept, we first need to understand what brand is. A brand has a set of the characteristics which attaches the needs of a consumer to a specific product; it is what differentiates one service from another. A brand can be a beverage, clothing, a […]