Visual communication and brand repositioning: beer marketing cases
[section_tc padding=’margin-top:1px;margin-bottom:1px;border-top:1px;border-bottom:1px;padding-top:1px;padding-bottom:1px;’][column_tc span=’12’][text_tc timing=’linear’ trigger_pt=’0′ duration=’1000′ delay=’0′] It is no longer new talking about the fact that large beer labels, such as Skol or Brahma, have strongly restructured their way of communicating to escape from the women, beach and barbecue theme. It is also almost pleonastic to associate Brazilians with beer consumption. But don’t give […]