Why do Integrated Communication?
By João Pedro Andrade Integrated communication is a marketing strategy which has become popular over the last decade. The concept is rather basic: planning the communications actions for a brand or for a specific campaign in a way that they are carefully connected and communicates aligned messages. In other words, integrating all the communications tools […]
What is 360 communication and how to make use of it
By Thamyris Barbosa Understand what makes integrated communications such an important tool for your company 360 communication (or integrated communication) is a popular term, however, it is not always possible to visualize what this concept really means. For Wilson da Costa, PhD in communications, integrated communication consists in “the articulated connection of efforts, actions, strategies […]