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Representing a brand or organization in the press goes far beyond oratory training. It is about establishing an image that will represent that institution for an entire corporate and social community. One must keep in mind that communication is directly associated with building an image, because it is through a speech that a figure about the company will be created.
This process is called ethos, a method that aims to ensure the success of the oratory enterprise, assist in the speaker’s posture when talking to the media and strengthen their persuasive power. It is essential, while responsible for an organization, to prioritize media training and establish an effective communicative process, developing discursive skills and being aware of the strategies that compose it, as they will help convince the interlocutor.
A picture is worth a thousand words
In media training, the spokesperson’s central goal is to sell an image so that their audience reacts according to their interests. To work with your content marketing, you need to convey an image that meets the company’s values, so that your ethos is compatible with what the company stands for. Thus, both the essence of speech and brand positioning become clearer.
Knowing your target audience, what they expect from your organization, and how they perceive your brand is also a crucial step in media training, from which you can determine which resources will be used in the oratory to enhance the image.
Also, staying firm and showing peace of mind is what will make your audience evaluate your communication and the way you show the image it represents, helping to understand the approached subject and arising the interest of the listener.
From the moment the established oratory dialogues with the company’s values, the spokesperson’s constructed image has a value compatible with the branding, establishing greater credibility in the corporate and social environment, so as to be remembered positively, gaining more space in the media and thus making the brand more easily recognized.
Focusing on this set of rules, the path to success in media training will be clear. Get ready: Your company’s spokesperson will be much more in demand and remembered as the right person to answer any questions about the organization.
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