Internal communication: where to begin?

Race_Comunicacao_Internal communication where to begin

Working on a company’s internal communication is crucial. Therefore we’ve listed five steps to kick-start and implement this relationship with the internal audience in your company, bringing tools and tips to put those actions into practice.

The effectiveness of internal communication for a company can result in several gains, such as an increase in productivity, employee loyalty (or, in good English, can cause employees to do their best for the company) and, consequently, customer service. At the same time, the lack or failure of internal communication can lead to several problems. According to a study published by PMI (Project Management Institute), 56% of projects that fail within a company are unsuccessful as a result of communication problems.

1.We have flaws?It is a simple question, but at the same time it is one of utmost importance. Identifying failures, knowing the weaknesses of company communication and seeking to address them may be the best way to begin a strategic plan.

2. Know your audienceYou can’t identify failures without knowing what audience you are dealing with. Who are your collaborators? What do they look for? What do they want to know about the company they work for? What can the company offer? Knowing the answers to these questions is a good sign. If you do not know, start plotting your strategy for these answers.

3. Bet on feedbackAn effective way to answer the questions from the previous topic is investing in direct conversations with employees. Listening to what they have to say can increase motivation and productivity, as well as being an extremely economical tool to seek significant improvement in communication and in the overall performance of the company.

4. Reinforce the business’ purposesMission, values ​​and vision of the company are not concepts that should stay on paper only. They should really represent what the company means and should be passed on to the employee. They need to know what the company wants; otherwise how will they do their best for the company? Having the company’s goals and culture well aligned with employees is an effective way to engage them. 5. Establish a team for this areaGood internal communication will require a lot of work, for it requires continuous strategic planning, writing of texts and materials that generate interest and results, periodicity, among other activities that lead to engagement. To this end, establish a responsible team, or hire a specialized communication agency, such as Race Communications.

By Vanessa Assis