First steps to internal communications management

Primeiros passos em gerenciamento comunicação interna - First steps to internal communications management

By Ana Carolina

Internal communications is fundamental to the good development of an organization. There are many important aspects that must be carefully managed to ensure that it fulfils its role, the main one being the dialogue between leadership and those under it.

First, it is necessary to establish the importance of managers in the process of internal communications. They are responsible for implementing an even closer and humanized management, which favours participation and the exchange of ideas.

The quality of internal communications also depends greatly on the breadth of the channels used, which means that is fundamental to understand which tools are more efficient according to the functioning of the organization. Therefore, it is important to evaluate and improve the current channels, paying attention to the public’s well-being and, if possible, betting on modern and practical solutions.

Another point to be analysed is the adequacy of the language for each specific public, ensuring that the message is clearly understood, and respecting the confidentiality of some information. The content also needs to be useful and easy to absorb. Besides that, the frequency, the format and the objective of each release must be observed, avoiding the disclosure of unnecessary content.

Internal communications also works as a complement of endomarketing activities, training and professional development. Through corporate communication channels it is possible to ensure that all employees know the opportunities within the organization, which contributes positively to the organizational climate, encouraging creativity and learning.

Therefore, it is easy to notice the importance of a dynamic and well-planned internal communications, with the goal of eliminating barriers, connecting employees and ensuring the development of the organization.