The communication plan is one of the basic tools for the Pr agency job. Is in it, that the agency establishes which way that the business communication will make, through analysis and studies about the company, and researches about trades and market.
The planning is done to supply the enterprise’s needs before their stakeholders, also known as interest public. He is essential to reinforce the positive actions, taking care about which message will be transmitted and how.
To elaborate a communication plan is important to include the follow topics:
-Goal: What you want to achieve with the action;
–Message: What is intended to promote;
– Public: Who intended to achieve with the message (collaborators, clients, suppliers, press etc.);
– Strategies: which will be effective communication tools to transmit the message and which should is the moment for it;
– Evaluation: How the message was received by the public, if the target was reached was the defined before.
Besides these items, is important to create and includes an established schedule of actions for, in this way, get to accomplished all the deadlines. In some cases, it’s necessary add in this plan of communication the budget, that establish the costs to each action.
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