By Alan Mariasch
Media training is a training process of the spokesperson of an organization, with the aim of improving their ability to relate with journalists, either when giving interviews, events or relationship lunches. The media training is essential in any media relations strategy planned by the agency to its customers, before any proactive actions be taken.
The media training can be taught during a whole day, generally following this script: initial interview with the spokesperson, made by a journalist who is acting in a vehicle, for an initial evaluation; lecture with a knowledgeable PR, who will explain about the operation of the press and what is the best way to relate with the journalists, besides focusing on the company’s key messages that should always be mentioned; finally, it is made a second mock interview with the same professional press.
The agency finally prepares a video with interviews and sends an analytical report to the spokesperson, highlighting its strengths and analyzing where it should improve.
* Alan Mariasch is a PR account manager at Race Comunicação
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