By Marianne Mitsui
Every company is subjected to intense media exposure, surrounded by different types of media outlets. To learn how to handle the press properly, organizations need a spokesperson speaking for them in order to transmit appropriate and honest messages. The spokesperson is a skilled professional able to explain clearly complex issues and therefore to attend the media more effectively.
The spokesperson understand the functioning of the entire journalistic process, knows how to behave in front of cameras in interviews or events and recognizes the importance of the media and the press relations. It is very important that those professionals go through a media training so that they can be prepared for dealing with the press.
Media training is a key strategy for the press relations agency before executing actions. The training is applied in different ways, either through workshops, lectures or interviews simulation.
* Marianne Mitsui is a PR account manager at Race Comunicação
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