By André Ranieri
The use of photo caption is a very effective activity to accomplish stories in the media. However, unlike a press release, a photo caption is based on a photo or more than one, followed by an explanatory text about the subject or a description of the image content.
Therefore, the text is only an accessory to the picture, which is the most notable element. The photo caption works in newspapers, magazines, and also in websites, due to the fact that is a quick and effective way to transmit information. Consequently, the photo caption is a short and direct text about any fact, easy to understand.
Is very common in websites the publication of photo captions in galleries, something that can be offered to the journalist when suggesting a story, in case there is more than one photo caption.
In newspapers and magazines, usually there is a special section for the photo caption, which is why it is important to suggest the story for the correct editorship and research publications that make extensive use of images, as these are more likely to score a story.
Finally, the photo caption is a dynamic tool of communication that provides different options and ideas for the production of a story, being even more attractive to the journalist.
