By Maira Manesco
The agencies are divided into various niches of the communication market, there are digital agencies – experts in social media, advertising and marketing agencies – focused on advertising campaigns in the media, the media relations agencies – knowledgeable about the relationship with media, among many others. There are also integrated agencies, known as corporate or business communication agencies, or as public relations agencies.
The latter have the mission to serve clients as fully as possible, which is why they offer media relations services, internal communications, crisis management, management of social networks, etc. Working this way it is possible to add value to the client’s brand and strengthen its relationships with key stakeholders.
The corporate communication agencies move through all the paths that an organization needs to go to be recognized by its public. They work actions, strategies and communications tools in a planned and integrated way, respecting the characteristics of each client. Furthermore, these agencies have a multidisciplinary team of journalism, public relations, and advertising professionals, which makes the dynamics of the processes and the work even more rewarding.
