By Rodolfo Zanchin
Link building is the practice of getting the most from publications of links referring to a website. This type of publication influences and improves the position at Google’s organic search, Bing and other search engines, which will result in a higher number of hits in the website.
Structuring the total external links for a particular website can happen in two ways: NATURAL, which is when other websites and webmasters like your content and share it. There is also an ARTIFICIAL way, when you expose your website through link exchange or registration in directories and social bookmarkings.
With the public relation’s work, the construction of the release may be associated with SEO techniques, and is a specialist in getting relevant publications on websites with great access, favoring your website’s link building. It is important to remember that search engines also consider the relevance of the website. Therefore, it is more important a link in a portal with great access than a link in small blogs. That is how the PR can help the companies with.
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