By Maira Manesco
The key messages guide organizations to communicate and consolidate the main ideas of the brands/products/services to its stakeholders. These messages verbalize the personality of what will be exposed.
Before a presentation to your audience; whether it is press, employees, government or community; it is important to define what are the messages that the company wants to convey. In addition, the spokespeople must be aligned so that they can base and guide themselves on the defined key messages always when communicating something.
In media relations, the key messages are extremely important during the follow-up work with journalists, because it is in the key messages that the press secretaries will look for arguments to win a good story. The key messages also help in creating strategic mailings.
