By Gabriel Pedreschi
Who would say that, 13 years after joining the networks (21/03/2006), Twitter has become one of the best and greatest means of communication, with great agility, great volume of sharing and, often when we think about journalism, the place where breaking news are shared. All this in 280 characters.
The growth – or importance – of Twitter is shown by two factors: in numbers and how the network is being used in the disclosure of news and brands, even by governments. First, let’s talk about the numbers:
Last February, when announcing the balance sheet for fiscal year 2018, the American company, compared to 2017, had a growth of 25% in revenue (US$ 3.04 billion) and 24% in advertising (US$ 2.6 billion). If you only count the fourth quarter, the network showed growth of US$ 908.8 million (20% compared to 2017).
Brazil
Leaving the numbers aside and moving on to the issue of communication, Twitter, for its strength of share, has great agility to replicate information, whether positive or negative. A current example is the use of the tool by the Brazilian Executive Power, which adopted the platform as a way of publicizing the actions being taken by the Federal President.
Sports
The blue social network has also become a way of bringing fans closer to their idols or sports team. An example of a recent approach is the Santos Futebol Clube’s account, which since 2018 has been interacting with fans, either through emojis or more elaborate answers, from jokes to “invites” to the fan to attend the team’s next games.
When we analyze, just for the sake of agility and approach, Twitter is the perfect platform. But the user must remember that, in case of a wrong message or a failure, whether on or off the network, the crisis management team must be ready to act quickly. After all, if there is agility for positive news, it will double in negative situations.
