Race Communication develops customized gifts that meet every type of budget and specific need. This service is an effective tool that reinforces the importance and relationship with your audience of interest, whether they are internal or external.
Campaigns aimed at journalists and digital influencers are performed through press kits, which are sent with the goal of disclosing a brand, event or product launch. For each case, we elaborate a strategic plan that involves collecting mailing with specific data for its purpose.
To celebrate the 60th anniversary of Ajinomoto do Brasil, Race prepared an interactive press kit, which generated a dynamic among the participating influencers. Priscila Santana, Ajinomoto do Brasil’s communication manager brings more details about this developed campaign:
Caixa Supresa was a very cool campaign we did with Race. The idea was celebrating the 60th anniversary of Ajinomoto do Brasil and, to this end, we invited some influencers and youtubers to a challenge.
We set up 10 boxes containing different Ajinomoto products, along with other ingredients, and challenged them to prepare a creative recipe with what they had received. The coolest part was that after developing the recipe, the person had to challenge a colleague to do the same by sending one of the boxes.
We had an excellent result, with super different and creative recipes. In addition, the impact was very significant: more than 1.6 million people.
This was an extremely positive action, as well as fun and, of course, delicious.
Priscila Santana, communication manager of Ajinomoto do Brasil
Do you want to know more about the campaigns with influencers developed by Race? Contact us!
