5 benefits of a media training

The advantages of media training go far beyond just training spokespeople about how they should act during interviews. Through this tool, these executives come to better understand the fundamental role of the media relations in the business strategy. Check below the main benefits of a media training.

1- Simulation

Spokespeople can practice different types of interviews to various media (television, radio, etc), including those which put them in a higher pressure situation. Several scenarios are tested, and training can include participation of renowned journalists.

2- Key messages

Didactically, executives learn what are the key messages (strategic messages in a particular organization) and the importance of its highlights during the interview.

3- Crisis management

One of the main goals of media training is to teach spokespeople how to act in situations of adversity, and also how to avoid them. Many crises start because of misleading statements to the press, or because the company refuses to meet with journalists.

4- What to do and not to do

Practical tips and guidelines about body posture, gestures and non-verbal communication, which words to never use, and which clothes to avoid, are essential in the training of the spokespeople, so they are able to gain more credibility from the media. Therefore, they begin to be recognized by journalists as references in their areas, always being invited for interviews.

5- Strategic role of corporate communication

Executives have classes about how the press works, with details about the daily routine of journalists. In addition, they study how the media relations office works. This way they have an overview of corporate communication, and can collaborate more effectively not only when proposing an assignment, but also in more elaborate strategies.