10 benefits of internal communication

By Filipe Andrade

The possibilities and internal communication tools are diverse just like its benefits inside an organization are also numerous, not only for the organization itself but also for people who are part of it.

Check out some of the (many) benefits of internal communication for a company:

1 – Credibility and Transparency

In the context of internal communication, official vehicles give more credibility to the message; also, the development of information channels with the team provides more transparency to the organization. Researches point that, in order to create a culture of quality in a certain company, regardless of the segment in which it operates, one of the factors taken into account by the employees is the credibility of the message, i.e., the more respectable is the source, the most valued the message will be. (Harvard Business Review, Abril, 2014 – http://hbr.org/2014/04/creating-a-culture-of-quality/ar/1).

2 – Fast and accurate information:

A new job, starting immediately, has to be announced! There is nothing better than enjoy the numerous tools to reach the largest number of people in less time.

3 – Knowledge of the organization:

As it happens with the general public through other channels of information, an efficient internal communication presents to collaborators the main activities and projects from the organization.

4 – Belonging to the team:

To inform the employee, firsthand, the positioning, policies and organization news generates an engagement team, which feels “an integral part of business”. (ABRACOM – Caderno de Comunicação Organizacional http://www.abracom.org.br/arquivos/ComunicacaoInterna.pdf).

5 – Opportunities of professional highlight:

Through internal communication activities, the company knows (and acknowledge) the employees who stand out in certain areas. Awards, promotions, welcome messages to new employees and life stories inspire and encourage other team members.

6 – Alignment and Motivation:

In any organization, the more knowledgeable are the collaborators on the mainly actions, goals and strategies of the company, the more motivated they will be to perform their tasks and more forces will be added to overcome these goals.

7 – Knowledge exchange:

One of the premises of any communicative action is the interaction and, besides bringing information to employees, internal communication enables team feedback, which assists in directing other actions in the future.

8 – Minimizing the effects of crises:

The more dynamic and effective internal communication is, there will be less negative impact in cases of crises – which can occur in any organization.

9 – Strengthening positive results

When properly structured, internal communication reduces negative effects of a crisis, but, on the other hand, it can promote and encourage the gains to the organization.

10 – Positive organizational climate:

The exchange of information does not occur in the context company-employee. Internal communication contributes to extend interpersonal relationships, creating a climate of cooperation and interactivity.

* Filipe Andrade is a PR account manager in Race Comunicação