Having well-prepared employees and spokespersons is a consequence of investments in training.
Media Training
Media training, also known as press training, is a training process for spokespersons for a given organization to improve their ability to relate to journalists, whether in interviews, events, or relationship meetings.
Media training is essential in any press office or public relations strategy planned by the agency for its clients before any proactive actions are taken.
Speaker training
Presenting a lecture, speaking to an audience of hundreds of professionals in their own area, or even going up on a platform to present proposals to voters can be a challenge for people who are not familiar with this type of demonstration.
However, there are several techniques that help prepare to speak better to large domestic and international audiences, from the script to body language. Race Communications developed Speaker Training, which helps professionals to be prepared for public presentations.
Social Media training
Social Media Training is a training aimed at employees of a specific company to show how they can benefit from social networks, what to post, and what not to post on the Internet, as well as how to care for their own image, and more. This exercise consists of introducing employees to social networks’ features, how to take advantage of the platforms, and thus benefit not only the company, but also the employees themselves.
This training presents the main networks, discusses cases, and holds practical exercises. As can be seen in traditional media training, employees are increasingly becoming spokespersons for companies. Even if not authorized to speak, a misinterpreted statement on social media can lead to an unprecedented image crisis.
Internal Communication Training
Informing employees about a company’s direction, goals, and news is as important, if not more, as effectively contacting external stakeholders of a business. However, in the face of so many industries and information flows, most of the time this communication process becomes much more complex than it appears to be.
With our experience, we can train professionals and departments from all segments to expand communication horizons and adapt to the new requirements and demands of the current market. Well-informed teams are able to better address crisis situations, create innovative solutions, and expand their companies’ presence in new markets, identifying good opportunities for growth.
