Disseminating information about the company’s products or services is as important as the quality of the products or services. Alternatives have emerged with the internet that impact potential customers. That is, instead of customers reaching the company through the website, the company selects its target audiences and presents its products or services by e-mail, also known as e-mail marketing.

To ensure better receptivity and avoid falling into the recycle bin, marketing e-mails need to have a structured and characteristic layout, so that users will always remember the company. In addition, relevant texts are key pieces to catch the clients’ attention and encourage them to read all the information contained in the newsletter.