Nowadays, the Web is the most efficient means of communicating for strengthening relationships with a company’s target audience. Through the network, it is possible to announce new products, position a brand or company in a specific market, and measure results for designing new strategies. Digital campaigns such as surveys, banners and content for stakeholders, are comprehensive ways to impact.

For example, strategic planning, banner creation, interactive releases and preparing digital content are required for developing a digital campaign on social networks. In addition, monitoring has to be done on a daily basis, and is intended to generate media reports that measure impact potential.